hella thicc
hella thicc
fenty beauty with sephora launch hella thicc, a new mascara product
what did i do in this project?
i did research on rihanna’s brand and specifically the product. my research concluded that the product is about breaking boundaries and hence my graphic design is raw, edgy, chaotic, messy and completely free and crazy.
i contributed in creating all the visuals in this project, from conceptual pitch phase up until the production phase, hence why, below, there are different versions of some visuals, i am adding them in to show the process from conceptual to production
hella bold
hella bold
digital invitation
software: procreate, adobe after effects
the venue had huge windows, the concept was to paint the windows with the raw graphics, and i created these mock ups that the team embedded in the renders
the client loved this idea and we then started to design this with input from fenty hq
after several rounds, this was the final outcome. attached is the production file i prepared
the influencers took many pictures with the window
dj booth
